Don’t use 50 words when 10 will do

Sometimes we are guilty of bombarding our prospects with information that they have no interest in.

Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?

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Develop a powerful “meme” for your business

A meme is an instantly understandable message that gets immediate attention and interest.  Some people call it a strapline or a tagline but really it is more than that.  You are crystallising what you do in a few words so that there is no danger of being misunderstood.

A meme should also work virally so the essence of the meme is not lost in translation.   Think about your core products or services.  Can you create a powerful meme that would work as an audio logo, a programme or service name, a headline or be used effectively on a website?

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Quick ideas for fast marketing results

As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture.

Here are 8 ideas for you to explore that have the potential, if done right, to get you fast marketing results.

Ideas for fast results

  1. Pay per click advertising
  2. Local internet advertising
  3. Email marketing
  4. Promotions and special offers
  5. Traditional advertising (often cheaper due to online competition)
  6. Sales materials
  7. PR
  8. Events (trade shows, networking, webinars)
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What is the AIDA principle and why is it important?

All communications should follow the AIDA principle.  Do yours?

A – Attention.  You have to get the attention of your prospect before they do anything else.  So look at your headline, presentation, format etc.  Is it relevant?

I – Interest. Once you have their attention it is then necessary to hold their interest long enough to give them more information and create a need for your product or service.

D – Desire.  They are interested but do they want it?  It’s your job to create a desire for the product or service in your prospects.

A – Action.  If you fail to give your prospects the next course of action you want them to take (call, email, buy online etc) then you may as well work for your competitors.  You’ve created a need and desire for your product but what do they do now?  Make sure you cover this.

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The only thing worse than being talked about…

…is not being talked about.

Make sure your business makes the news by following these tips.

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The reason why

Why should your prospects buy from you?  Why should they select your product over that of your competitors?  Why is it better for them?

I just don't know! Give me a reason!

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Top 10 sales mistakes and how to avoid them – part 2

After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.

Customers can and will forget you!

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Top 10 sales mistakes and how to avoid them – part 1

I’ve just spent some time looking around various websites on this topic and it seems that the following are the most common mistakes that salespeople make.

Shut up! I'm ready to buy!

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10 attention-grabbing headline formulas

It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.

There are easier ways to get your prospects to listen to you!

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4 tips to writing an instant speech

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below.

If you’re unexpectedly asked to present something and you’re unprepared, or if your presentations lack focus, just follow this formula:

  1. WHAT is it you will explain?
  2. WHY is it important to know about it?
  3. HOW will the listener use it?
  4. EXAMPLE of how it works (or how others have used it – case studies)

This is simply a nuts and bolts approach to writing a speech or giving a presentation and identifies the most critical elements for success.  If you can cover each of the above points, your presentation should meet your objectives and also communicate the right things.

Preparation is key but even if you only have time to run through it a couple of times, try to do so.  Record yourself if you can to help identify any areas of weakness or if not imagine yourself “on stage” delivering the presentation and critique your performance afterwards in your mind – what worked, what didn’t?

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