Marketing power words – 14 most powerful words in marketing!

Posted on May 4, 2012 by Elite Edge

What are the most powerful and effective words in marketing?

Interestingly, “sale” isn’t one of them.

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Marketing communications – going back to basics

Posted on May 1, 2012 by Marie

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage.

Many great ideas get warped or shelved because they are not communicated clearly and persuasively to the right people, diminishing their effect and lowering morale in the process.

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How can you help me? Be prepared for this question!

Posted on April 30, 2012 by Marie

Anyone who does business development activities needs to be prepared for a prospect asking them this question.

I’m not trying to point out the obvious but seriously if you are asked this question do not launch into a list of your services as if you are reading from a brochure or your website – they asked what you can do for them, not what you do!

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5 strategies to kick-start your lead generation process

Posted on April 24, 2012 by Marie

What does success mean to you?

We all know what we should be doing but sometimes a quick recap revitalises our focus.

The best marketers channel their efforts at the front end of the sales and marketing process and here are 5 ways to revitalise lead generation in your own business.

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Generate your own QR code FREE!

Posted on April 20, 2012 by Elite Edge

QR code for this blog!This is our QR code to this blog!  Go to this website to generate your own for use on your marketing material.

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QR Codes. QR What?!

Posted on April 17, 2012 by Elite Edge

Think about incorporating QR codes into your marketing material

A QR code (Quick Response code) is a machine-readable barcode that is designed to be read by smartphones.  It is a two-dimensional code that is able to contain lost of information within the black modules making up the code.  A QR code is really easy to spot – think of a white square with a black pattern in it.

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Show me you care! Dealing with post-purchase dissonance

Posted on April 16, 2012 by Marie

I spoke about giving your customers a reason to buy from you in a previous post The Reason Why and wanted to expand on this theme today.

Once you’ve given them “the reason why” what next?  It would be nice to just sit back and watch the pennies roll into a bank account but in reality that won’t continue if you go cold on your customers once they have purchased from you.

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Get the most out of your meetings

Posted on April 13, 2012 by Marie

When you have a meeting, how do you handle it?  Do you research everything in advance or simply turn up and “wing it”?  I’m not just talking about new client meetings here, but any meeting.

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Are you riding on past glory?

Posted on April 10, 2012 by Marie

When was the last time you really scrutinised your website and marketing materials?  Are they still relevant and do they still represent what it is your company offers?  How do they stand up against the competition?

Its surprising how many businesses we go out to see and when we tell them we’ve reviewed their website prior to the initial meeting, they say dismissively, “oh, that’s a bit out of date”!

Actually it should be the one thing that is totally up to date given how easy it is to change content these days!

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11 tips for customer acquisition

Posted on April 5, 2012 by Marie

Set time aside to implement your customer acquisition strategy

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company.

Here are eleven tips for acquiring new customers: Continue reading →

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