Give your business a boost in a slow market
A slow market can be especially tough on small businesses, as they are often run on a shoestring budget which leaves very little room for the cost cutting and expense reductions that corporations implement in times like these. Whether it’s real estate or certain sectors within the retail industry, there are always ups and downs in various industries.
Here are ten fast-fire rules for writing good draft copy.
- Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions
- Be in a fit and ready state to write, mentally and physically – be comfortable and well-rested, no stress or worry
- Just write – prolifically, no restraint or censorship
- Indulge your creativity and explore every tempting nook and cranny of your imagination, do not limit yourself Continue reading
Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and promotional marketing.
Using unique tracking numbers on every piece of advertising or promotional marketing you do is one way to learn what’s working and what is just costing you money.
Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like the flavor of a new toothpaste without trying it. On the service side, you don’t know if you’ll like a new dry cleaner until you get your shirts pressed.
As a result, many marketers are using free trials to lure new customers. This is particularly effective when the lifetime customer value of a new customer is substantial.
Do Free Consultations Work?
It’s not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business. In the coaching world in particular (and many other service businesses) this is recommended as the main way of winning clients. Many coaches are assured (often by the people selling them their coaching training) that all they will need to do to have a full practice is offer free taster sessions, and somehow those people will magically transform into paying clients.
Discover the Do’s and Dont’s of competitive intelligence.
Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportunities, trends and competitive strengths and weaknesses.
These guidelines provide a step-by-step guide for acquiring the information you need without crossing the line.
The benefits of employing a “Pepsi” strategy for your small business
Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be the biggest in your market if you shoot for the stars!
I’m all for aiming high…but what if there was a proven strategy you could use to accelerate your growth and become a strong second choice for your customers in your chosen market. The number 2 coffee shop. The second busiest accountant. The number two web-based SEO consulting firm.
Positioning, PR keys to competing as a small business
One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and who are better established in the marketplace.
And yet some small business owners do it very successfully. How?
Otherwise known as the idea train, an entrepreneurs’ way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse.
I probably have a new idea every day. And at the time I have it, I usually get so excited that I think it’s the next best thing. In mind, at that time, I have just made Steve Jobs look like an amateur.