Fast and furious first drafts

Here are ten fast-fire rules for writing good draft copy.

  1. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions
  2. Be in a fit and ready state to write, mentally and physically – be comfortable and well-rested, no stress or worry
  3. Just write – prolifically, no restraint or censorship
  4. Indulge your creativity and explore every tempting nook and cranny of your imagination, do not limit yourself Continue reading
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Getting the subject line right in your email campaigns

There’s a lot to consider when you’re planning a subject line for your marketing campaigns.  They convey important information that helps the recipient to decide whether or not to open your email.  They can support or damage your brand image and its vital to test different subject lines to ensure the one you use for your mailing is proven to be the most appealing to your target audience.

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10 attention-grabbing headline formulas

It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.

There are easier ways to get your prospects to listen to you!

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Top 10 sales mistakes and how to avoid them – part 2

After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.

Customers can and will forget you!

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Top 10 sales mistakes and how to avoid them – part 1

I’ve just spent some time looking around various websites on this topic and it seems that the following are the most common mistakes that salespeople make.

Shut up! I'm ready to buy!

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Get the most out of your meetings

When you have a meeting, how do you handle it?  Do you research everything in advance or simply turn up and “wing it”?  I’m not just talking about new client meetings here, but any meeting.

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Being the (second) best

The benefits of employing a “Pepsi” strategy for your small business

Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be the biggest in your market if you shoot for the stars!

I’m all for aiming high…but what if there was a proven strategy you could use to accelerate your growth and become a strong second choice for your customers in your chosen market. The number 2 coffee shop. The second busiest accountant. The number two web-based SEO consulting firm.

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Marketing power words – 14 most powerful words in marketing!

What are the most powerful and effective words in marketing?

Interestingly, “sale” isn’t one of them.

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I hear you… but I’m not listening

Effective listening is not a passive occupation!  It requires considerable mental effort, not only to comprehend but also to sift the words for further use.  Many people think hearing is enough.  It isn’t!

Hearing does not mean listening. Hearing is only the first stage in the listening process.

Hearing does not mean listening - there is a difference!

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Three Levels of a Product or Service

Many businesses view their product or service as the tangible item the customer receives.

So you buy a new car and that’s the product.  It’s not as simple as that in marketing terms!

The product is more than what you see

Taking the car as an example the product becomes more complex than you first thought as there are three levels to this product.  The Core product, the Actual product and the Augmented product.

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