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Author Archives: Elite Edge
Three Levels of a Product or Service
Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product. It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading
Posted in Communications, Customer Satisfaction
Tagged actual product, augmented product, core product, product levels
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Develop a core marketing message
Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading
Posted in Branding, Planning
Tagged branding, marketing message, Planning, PR, promotion
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Steps to successful strategic negotiation
There are six strategic steps that are essential for effective negotiation. You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading
Posted in Business Development, Negotiation, Selling
Tagged negotiation, selling, strategy
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How to… write a great case study
Case studies are a common element of proposals, discussions and presentations. Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading
4 tips to writing an instant speech
Last month two clients asked us to help in this area following last minute requests for them to deliver presentations. We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading
Posted in Events, Presentations
Tagged Business development, communications, events, pitching, presentation, seminar, speech
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Getting the subject line right in your email campaigns
There’s a lot to consider when you’re planning a subject line for your marketing campaigns. They convey important information that helps the recipient to decide whether or not to open your email. They can support or damage your brand image … Continue reading
The reason why
Why should your prospects buy from you? Why should they select your product over that of your competitors? Why is it better for them?
Sometimes it’s all about how you say it…
Does a name matter? We think so! Flat or apartment? You say flat and an old tower block springs to mind on a not so desirable estate. Say apartment and I’m envisaging waterfront and / or city centre luxury living. … Continue reading
Posted in Branding, Communications
Tagged branding, communication, creative thinking, naming, repositioning
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Are you an entreprenuer?
As more and more people class themselves as entrepreneurs, more and more opinions and controversy appears around this topic. At one point it was up to others to “name” the entrepreneurs, it wasn’t acceptable (and still isn’t in some circles) … Continue reading
Posted in Personal Development
Tagged business success, character attributes, entrepreneur, positioning
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Are you an effective networker?
In order to be truly successful at networking it is absolutely critical that you keep your promises – be sure to do what you say you will do. Few things can be more damaging to your credibility as a reliable … Continue reading