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Category Archives: PR
Publicise your business – 10 ways to get yourself in the limelight
Here are ten ways that you can start to generate publicity for your company, which not only helps to position you as an expert in your chosen field(s) but also helps to keep you in the limelight ahead of your … Continue reading
Your competitor is all over the news – have you missed your chance?
If it makes you feel really upset when your competitor is featured in a story on the business pages of the local paper or business magazine – especially when she is commenting on an issue you know more about – … Continue reading
The only thing worse than being talked about…
…is not being talked about. Make sure your business makes the news by following these tips.
Posted in PR
Tagged communication, copywriting, journalists, media, press release, public relations
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7 steps to kick-start your PR
Step 1 – determine your target. Make a list of all the publications in your target market area. Look at newspapers, trade magazines, local newsletters etc. If you are interested in broadcast, also list local radio stations and television channels. … Continue reading
The squeaky wheel gets more business
We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading
9 ways to win media coverage without news
In a nutshell you create news! Run a survey. Choose a topic that you’d like to be associated with, that’s timely and not too controversial. Design the questions to get you the news you want and think about your sample … Continue reading
International Women’s Day – 8 March 2011
Today sees inspirational and enterprising women around the globe celebrating the centenary of International Women’s Day Is there an opportunity for you to take advantage of either for this occasion or other forthcoming dates? It will involve forward planning of … Continue reading
Raise your profile
Reputation is everything! Think about the last time you went to purchase a new product or service. How did you decide what to buy? If you’re like most people, you went with a brand or organisation that had a good … Continue reading