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Category Archives: Pitching
People buy people
At the end of the day, ‘people buy people’ is still a constant truth in business. The work does not always go to the best business on paper – sometimes it goes to the one who made a better connection … Continue reading
Posted in Communications, Pitching, Selling
Tagged client communication, people buy people, people skills, understanding clients
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The reason why
Why should your prospects buy from you? Why should they select your product over that of your competitors? Why is it better for them?
There is something to be said for just being ‘good enough’
Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading
Posted in Business Development, Customer Satisfaction, Pitching, Proposals
Tagged customer research, needs matching, pitching, proposals
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Eeny, meeny, miny, moe – I’ll have that one..
How do you make your prospects choose you above your competitors? What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading