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Category Archives: Email Marketing
Getting the subject line right in your email campaigns
There’s a lot to consider when you’re planning a subject line for your marketing campaigns. They convey important information that helps the recipient to decide whether or not to open your email. They can support or damage your brand image … Continue reading
Get your prospect approach communication right
The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading
11 email marketing terms you need to know
We came across this article from VerticalResponse and felt it was worth sharing. They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign. The text below is … Continue reading