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Category Archives: Marketing
8 tips for marketing a start-up business
Understand what marketing is Many start ups use the terms marketing and advertising interchangeably. Advertising is only a small part of marketing as a whole and to market yourself effectively you need to decide which elements are most suited to … Continue reading
Give your customers a reason to listen to you
Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading
The value of a good case study
Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading
Don’t confuse your offer, have one clear and consistent message
Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading
I name thee…
It’s not surprising that so many businesses put hours and hours of time into naming their products, brand or the company itself. Your name is often the first thing that prospects come into contact with – think about those names you remember - and a lot … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, first impressions, naming products, naming services, naming the business
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The power of a strong brand
What is the real value of a ‘brand’? A brand serves to inspire trust and confidence in a service or product. For customers a brand often suggests that some sort of investment has been made in the service or product … Continue reading
If you can’t change it, then use it to your advantage
We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive on our part. It’s not that simple really. You … Continue reading
Do the hardest things well
If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading
The power of one
Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading
Are you riding on past glory?
When was the last time you really scrutinised your website and marketing materials? Are they still relevant and do they still represent what it is your company offers? How do they stand up against the competition? Its surprising how many … Continue reading
Posted in Marketing
Tagged keeping things up to date, marketing material, marketing review, relevance
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