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Category Archives: Planning
Develop a core marketing message
Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading
Posted in Branding, Planning
Tagged branding, marketing message, Planning, PR, promotion
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No two services are exactly the same
They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading
Posted in Communications, Planning
Tagged communications, differentiation, Planning, positioning, services
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The importance of continuity and consistency – maintaining momentum
One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading
Your profession is stereotyped
Almost every well-known service suffers from a well-known stereotype. Accountants are humourless. Lawyers are greedy. Collections agencies are bullies. Doctors keep you waiting. I could go on but the stereotype of your service is the first thing that your prospect … Continue reading
Focus + strategy = success!
The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading
What will you do with the last few months of 2012?
There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading
Quick ideas for fast marketing results
As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture. Here are 8 ideas for you to explore that have the … Continue reading
Get to know your competitors
Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so. If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading
Posted in Planning, Research
Tagged competitor analysis, competitor research, Planning, research, understanding the market
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Marketing blunders
Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading
Posted in Branding, Communications, Copywriting, Planning, Research
Tagged brand image, communications, marketing blunders, Planning, reputation, research
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How does your business respond to competitors?
Are you proactive or reactive? Are you inclined to see potential opportunities or notice another failure? Are you actively aware of what your competitors are doing or are you only concentrating on your own business?