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Category Archives: Copywriting
Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
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Write a winning sales letter
Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers. Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading
Posted in Copywriting, Direct Mail
Tagged Business development, data, direct mail, lists, targeting, writing sales letters
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How to… write a great case study
Case studies are a common element of proposals, discussions and presentations. Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading
10 attention-grabbing headline formulas
It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.
Posted in Copywriting
Tagged campaign success, copywriting, creative copy, headlines
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Write a great sales proposal
Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face
Posted in Copywriting, Proposals, Selling
Tagged sales proposal tips, selling, write a great sales proposal
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Don’t use 50 words when 10 will do
Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
Posted in Communications, Copywriting, Direct Mail
Tagged communications, content, copywriting, direct mail
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Give your customers a reason to listen to you
Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading
What is the AIDA principle and why is it important?
All communications should follow the AIDA principle. Do yours? A – Attention. You have to get the attention of your prospect before they do anything else. So look at your headline, presentation, format etc. Is it relevant? I – Interest. … Continue reading
Posted in Copywriting, Promotions & Incentives
Tagged AIDA, attention grabbing, communications, create desire, targeting
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Marketing blunders
Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading
Posted in Branding, Communications, Copywriting, Planning, Research
Tagged brand image, communications, marketing blunders, Planning, reputation, research
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Simple techniques to improve search engine ranking
Keyword optimisation is one way to improve your search engine ranking and you don’t need to be an expert to make some simple improvements on your use of keywords. You need to strike a balance between finding keyword search phrases … Continue reading
Posted in Copywriting, SEO, Websites
Tagged copywriting, keyword optimisation, SEO, web content, writing for the web
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