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Category Archives: Strategy
Give your customers a reason to listen to you
Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading
Focus + strategy = success!
The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading
What will you do with the last few months of 2012?
There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading
The value of a good case study
Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading
Don’t confuse your offer, have one clear and consistent message
Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading
If you can’t change it, then use it to your advantage
We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive on our part. It’s not that simple really. You … Continue reading
Do the hardest things well
If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading
The power of one
Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading
What is strategy?
We are often asked to define what we mean as strategy. It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.
Positioning yourself in the market
We work with many clients who assumed they were positioned at a certain level in their chosen markets. However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading