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- Impulse buys – what could yours be?
- Three Levels of a Product or Service
- Write an attention grabbing headline
- I hear you… but I’m not listening
- Publicise your business – 10 ways to get yourself in the limelight
- Develop a core marketing message
- Steps to successful strategic negotiation
- How can you help me? Be prepared for this question!
- Write a winning sales letter
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- Cross-selling: the ace up your sleeve?
- 4 tips to writing an instant speech
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Category Archives: Communications
Impulse buys – what could yours be?
Impulse buys make up a significant part of retail revenue – whether its due to the product placement, the promises it makes or the promotion its part of. You know the kind – think of a product you bought that … Continue reading
Three Levels of a Product or Service
Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product. It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading
Posted in Communications, Customer Satisfaction
Tagged actual product, augmented product, core product, product levels
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Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
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I hear you… but I’m not listening
Effective listening is not a passive occupation! It requires considerable mental effort, not only to comprehend but also to sift the words for further use. Many people think hearing is enough. It isn’t! Hearing does not mean listening. Hearing is … Continue reading
Posted in Communications, Personal Development
Tagged communications, learning to listen, listening skills
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Publicise your business – 10 ways to get yourself in the limelight
Here are ten ways that you can start to generate publicity for your company, which not only helps to position you as an expert in your chosen field(s) but also helps to keep you in the limelight ahead of your … Continue reading
Develop a core marketing message
Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading
Posted in Branding, Planning
Tagged branding, marketing message, Planning, PR, promotion
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Steps to successful strategic negotiation
There are six strategic steps that are essential for effective negotiation. You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading
Posted in Business Development, Negotiation, Selling
Tagged negotiation, selling, strategy
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Write a winning sales letter
Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers. Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading
Posted in Copywriting, Direct Mail
Tagged Business development, data, direct mail, lists, targeting, writing sales letters
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How to… write a great case study
Case studies are a common element of proposals, discussions and presentations. Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading
4 tips to writing an instant speech
Last month two clients asked us to help in this area following last minute requests for them to deliver presentations. We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading
Posted in Events, Presentations
Tagged Business development, communications, events, pitching, presentation, seminar, speech
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