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Category Archives: Websites
Stumble onto great web pages
StumbleUpon allows you to set your personal preferences about they type of websites you are interested in viewing. You can install the StumbleUpon toolbar on your computer and have hours of fun just hitting the stumble button to return random … Continue reading
Simple techniques to improve search engine ranking
Keyword optimisation is one way to improve your search engine ranking and you don’t need to be an expert to make some simple improvements on your use of keywords. You need to strike a balance between finding keyword search phrases … Continue reading
Posted in Copywriting, SEO, Websites
Tagged copywriting, keyword optimisation, SEO, web content, writing for the web
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Websites – if your content isn’t relevant, forget it!
Having a successful website requires you to align your content with the needs of your target audience. No matter how visually attractive your design may be or how easily navigated your pages are, if your content isn’t relevant to the … Continue reading
Posted in Websites
Tagged content generation, relevant content, update content, website content, website copy
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Get the most out of your website or blog using Google Analytics
Unless you know and understand who is visiting which pages of your website and / or blog and what their intent is, it is impossible to target your content and communications effectively. Most hosting packages that you purchase will have … Continue reading
Posted in Resources, Websites
Tagged analysis, blogs, Google Analytics, research, websites
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The importance of customer testimonials
We’ve all been to the website of Company A and clicked to the page that says “see what our customers say about us” and to see the following: Great service, would recommend – Mrs B, London Cheapest price around and … Continue reading
Posted in Communications, Customer Satisfaction, Websites
Tagged customer satisfaction, promotion, testimonials, websites, word-of-mouth
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Promotional domain names
Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy. If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading
Posted in Websites
Tagged communications campaign, domain names, marketing planning, promotional domains, strategy
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