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Monthly Archives: June 2011
Get the most out of your website or blog using Google Analytics
Unless you know and understand who is visiting which pages of your website and / or blog and what their intent is, it is impossible to target your content and communications effectively. Most hosting packages that you purchase will have … Continue reading
Posted in Resources, Websites
Tagged analysis, blogs, Google Analytics, research, websites
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Barriers to successful implementation
You allocate time, begin the task(s) and then wonder why things have not progressed accordingly. Here are some of the most frequently encountered barriers to the implementation of plans in a business.
Posted in Personal Development, Planning
Tagged Planning, priortising tasks, time management
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11 email marketing terms you need to know
We came across this article from VerticalResponse and felt it was worth sharing. They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign. The text below is … Continue reading
Crafting an effective offer
A good offer can make all of the difference in the world in the overall results of your direct marketing. In order to craft these highly effective offers, here are the elements that can be used in the thinking that … Continue reading
Posted in Copywriting, Promotions & Incentives
Tagged crafting your offer, incentive, promotion, targeting
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Positioning yourself in the market
We work with many clients who assumed they were positioned at a certain level in their chosen markets. However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading