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Monthly Archives: October 2011
Guerrilla brochures and how to produce them
Most of you will have heard of Guerrilla Marketing founded by Jay Conrad Levinson “The Father of Guerrilla Marketing”. This was an email received from them about creating marketing brochures. Guerrilla brochures and how to produce them Now that it’s … Continue reading
Posted in Copywriting, Design
Tagged creating brochures, DIY brochures, marketing brochures, PDF brochures, printed brochures
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How you can deliver to each personality style
This week I am following a theme of understanding personality styles. Whether you are a driver, amiable, expressive or analytical, this grid will help you to understand what a person with a given style is wanting when you speak with … Continue reading
Personality styles – descriptives common to each
Yesterday I wrote about finding your own and understanding different personality styles. Here are some attributes usually associated with the different styles. DRIVER Determined Thorough Decisive Responsible Pushy Dominating Harsh Severe AMIABLE Supportive Respectable Dependable Willing Conforming Hesitant Undisciplined Emotional … Continue reading
Finding your own and understanding different personality styles
People communicate in predictable patterns or styles. There are clues in what people say and do that can give you a clear idea of their dominant personality style. Each person has a communication pattern that is his or her “comfort … Continue reading
Differentiators that do work
Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do. You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.
Posted in Communications, Planning
Tagged differentiators, effective communication, positioning
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Differentiators that don’t work
When you explain why a client should use your services, make sure you don’t roll-off the following “differentiators”. Why? Because they are trite, overused and ineffective. My next blog post will cover the differentiators that you should use.