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Monthly Archives: November 2011
Find out if your product or service is weak…
A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading
Posted in Advertising, Planning
Tagged Advertising, communications, copywriting, Planning, straplines, titles
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Can you use promotions for business development?
You are probably thinking “merchandising” and if you are offering a service may feel this is not for you. Don’t dismiss it just yet, read on! Merchandising is the way you present your product or service, in whatever media you … Continue reading
Building successful customer relationships
We should all be working to build long-term customer relationships. A one-off, quick-hit sale can be easier to achieve, relatively speaking, but that sort of approach to customers leads to more of the same – a lot of work for … Continue reading
Posted in Communications, Customer Service
Tagged communication, customer relationships, customer service
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9 ways to win media coverage without news
In a nutshell you create news! Run a survey. Choose a topic that you’d like to be associated with, that’s timely and not too controversial. Design the questions to get you the news you want and think about your sample … Continue reading
Get started with your marketing NOW
You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour. Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading
Posted in Business Development, Communications, Marketing
Tagged Planning, start marketing now, stop procrastinating
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