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Monthly Archives: March 2012
What is strategy?
We are often asked to define what we mean as strategy. It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.
Using your networks properly
It’s not uncommon these days for a business owner / manager to be a member of 20+ networks – the question is whether they are passive members (one that gets email updates of activity but does not participate) or an … Continue reading
Face your biggest marketing challenge
Is there one thing that you keep putting off that you know if you tackled it you would get great results? Is this your biggest marketing challenge? It isn’t uncommon to have this “huge” obstacle or challenge in place. What … Continue reading
Posted in Marketing
Tagged marketing challenge, overcoming procrastination, Planning
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Business Networking Events – get the most out of them
Whether you are a natural networker or you attend events and mingle with strangers under duress, have a read of this post to help you to get the most out of your business (and personal) networking events. I have recently … Continue reading
How current is your market knowledge?
Think about the type of people you are trying to sell to. Do you know what is going on in their world? Do you understand what is important to them and what worries they have right now? Are you familiar … Continue reading