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Monthly Archives: May 2012
Sometimes it doesn’t all add up – why don’t your customers behave “normally”?!
We expect clients and customers to be reasonable and practical – to weigh up all the features and benefits of our product or service, evaluate that against our competitors, and then make a calculated and rational choice. This isn’t always … Continue reading
What makes you ‘Different’ or just ‘different’?
What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading
Posted in Communications, Planning
Tagged competitors, positioning, the wow factor, usp's
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Fight Smarter not Harder
Sun Tzu said, ‘The best strategy in war is to win without a fight.’ Deciding to go where your competitors aren’t could be a potentially rewarding strategy. By focusing on markets, products or services your competitors have avoided could be … Continue reading
Are you maximising every point of contact?
Ask yourself this, ‘How many points of contact does my business have with potential customers?’ You might be surprised to see how few there really are: a business card, your receptionist, your office or showroom, your website, an email flyer, … Continue reading
Posted in Communications, Selling
Tagged communication, marketing opportunities, points of contact
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Marketing power words – 14 most powerful words in marketing!
What are the most powerful and effective words in marketing? Interestingly, “sale” isn’t one of them.
Posted in Copywriting
Tagged copywriting, effective titles, marketing copy, words to use in headlines
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Marketing communications – going back to basics
Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading