- Subscribe by RSS
-
Recent Posts
- Impulse buys – what could yours be?
- Three Levels of a Product or Service
- Write an attention grabbing headline
- I hear you… but I’m not listening
- Publicise your business – 10 ways to get yourself in the limelight
- Develop a core marketing message
- Steps to successful strategic negotiation
- How can you help me? Be prepared for this question!
- Write a winning sales letter
- 10 things you really need to know about your competitors
- How to… write a great case study
- Economising your marketing spend the Guerrilla way
- Cross-selling: the ace up your sleeve?
- 4 tips to writing an instant speech
- 8 tips for marketing a start-up business
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
- Advertising
- Branding
- Budgeting
- Business Development
- Collaboration
- Communications
- Copywriting
- Customer Satisfaction
- Customer Service
- Design
- Digital Marketing
- Direct Mail
- Email Marketing
- Events
- Exhibitions
- Internal Marketing
- Lead generation
- Market Development
- Marketing
- Meetings
- Negotiation
- Networking
- Personal Development
- Pitching
- Planning
- PR
- Presentations
- Promotions & Incentives
- Proposals
- Research
- Resources
- Selling
- SEO
- Social Media
- Sponsorship
- Strategy
- Technology
- Telemarketing
- Viral Marketing
- Webinars
- Websites
Tags
amiable analytical branding Business development communication communications competitors copywriting customer care customer service differentiation direct mail driver email marketing events expressive Facebook focus LinkedIn mailing list marketing planning networking Opportunities personality styles pitching Planning positioning PR press release promotion promotions prospecting publicity Quick Response Codes research sales sales mistakes selling social media strategy targeting Twitter understanding customers viral marketing word-of-mouth
Monthly Archives: June 2012
I name thee…
It’s not surprising that so many businesses put hours and hours of time into naming their products, brand or the company itself. Your name is often the first thing that prospects come into contact with – think about those names you remember - and a lot … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, first impressions, naming products, naming services, naming the business
Leave a comment
The squeaky wheel gets more business
We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading
The power of a strong brand
What is the real value of a ‘brand’? A brand serves to inspire trust and confidence in a service or product. For customers a brand often suggests that some sort of investment has been made in the service or product … Continue reading
If you can’t change it, then use it to your advantage
We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive on our part. It’s not that simple really. You … Continue reading
Do the hardest things well
If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading
The power of one
Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading