Like every one of your competitors you are ‘committed to excellence’, you are a ‘one stop shop’, you are ‘proactive’ etc etc – yawn, yawn, yawn!
The bottom line is that you don’t buy into cliches, so don’t expect your customers to. You have to find something to say that really does embrace your offering. Why should they choose you? Don’t resort to the same terminology that everybody else uses, it gets boring very quickly.
Imagine looking down a list of plumbers. Every supplier has the following bullet points:
- no job to small
- professional service
- 20 years experience
- cost-effective
Who would you choose? The one at the top? The one who’s name you like? Throw a dart? You see where I am coming from! There is no differentiation so nothing makes me feel that any one supplier is the best choice above his competition.
We can help you to develop your unique selling points and areas of differentiation. Get in touch.
