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- I hear you… but I’m not listening
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- How can you help me? Be prepared for this question!
- Write a winning sales letter
- 10 things you really need to know about your competitors
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Tag Archives: Business development
11 tips for customer acquisition
Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:
Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
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How can you help me? Be prepared for this question!
Anyone who does business development activities needs to be prepared for a prospect asking them this question. I’m not trying to point out the obvious but seriously if you are asked this question do not launch into a list of … Continue reading
Posted in Business Development
Tagged Business development, pitching, Planning, preparation, sales, understanding customers
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Write a winning sales letter
Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers. Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading
Posted in Copywriting, Direct Mail
Tagged Business development, data, direct mail, lists, targeting, writing sales letters
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4 tips to writing an instant speech
Last month two clients asked us to help in this area following last minute requests for them to deliver presentations. We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading
Posted in Events, Presentations
Tagged Business development, communications, events, pitching, presentation, seminar, speech
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Be patient – not everyone is ready to buy right now!
When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading
Role playing really works
You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this. It will … Continue reading
If your ship doesn’t come in, you have to row out to meet it
Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you. What next? Well sometimes … Continue reading
Posted in Communications
Tagged action plan, Business development, communications, direct mail, email marketing, networking, Planning, targeting
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Perception IS reality…
How do you think your customers or prospects see you? Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted. Therefore, I … Continue reading
Posted in Communications
Tagged Business development, comparing suppliers, customer care, positioning
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Be careful – getting the business can be the first step to losing it
Most people work very hard to win new business and nothing is too much trouble. You can generate significant sales for a service simply by promising miracles. After doing that, you have a new client who can hardly wait to … Continue reading
Posted in Business Development, Customer Service
Tagged Business development, marketing messages
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