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Tag Archives: communication
Sometimes it’s all about how you say it…
Does a name matter? We think so! Flat or apartment? You say flat and an old tower block springs to mind on a not so desirable estate. Say apartment and I’m envisaging waterfront and / or city centre luxury living. … Continue reading
Posted in Branding, Communications
Tagged branding, communication, creative thinking, naming, repositioning
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How NOT to attract new clients!
We’ve focused on how to go about winning new clients in previous posts so thought I’d just clarify the best ways NOT to attract them – the deadly sins to avoid at all costs! Below are the rules that will … Continue reading
Posted in Customer Satisfaction
Tagged client satisfaction, communication, customer care, networking
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Give your customers a reason to listen to you
Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading
The only thing worse than being talked about…
…is not being talked about. Make sure your business makes the news by following these tips.
Posted in PR
Tagged communication, copywriting, journalists, media, press release, public relations
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Get your prospect approach communication right
The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading
Are you maximising every point of contact?
Ask yourself this, ‘How many points of contact does my business have with potential customers?’ You might be surprised to see how few there really are: a business card, your receptionist, your office or showroom, your website, an email flyer, … Continue reading
Posted in Communications, Selling
Tagged communication, marketing opportunities, points of contact
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Building successful customer relationships
We should all be working to build long-term customer relationships. A one-off, quick-hit sale can be easier to achieve, relatively speaking, but that sort of approach to customers leads to more of the same – a lot of work for … Continue reading
Posted in Communications, Customer Service
Tagged communication, customer relationships, customer service
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The “humble” business card
Do you proudly thrust your business card into the hands of its recipient or do you hand it over hoping the other person doesn’t look at it too closely because you know it isn’t as good as it should be? … Continue reading
Posted in Copywriting, Design, Networking
Tagged branding, business cards, communication, networking
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Friday 13th
I’ve spoken before about using key dates and events to get in front of your prospects and when a Friday 13th comes around the media is full of superstitious articles, comments and predictions of why things happen on this day.
Posted in Communications, Events, Planning
Tagged communication, events, Planning, promotions
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As postage costs rise today, should you continue to send letters?
Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter. As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading
Posted in Communications, Direct Mail
Tagged communication, direct mail, marketing letters, postage costs, prospecting, research
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