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Tag Archives: communications
I hear you… but I’m not listening
Effective listening is not a passive occupation! It requires considerable mental effort, not only to comprehend but also to sift the words for further use. Many people think hearing is enough. It isn’t! Hearing does not mean listening. Hearing is … Continue reading
Posted in Communications, Personal Development
Tagged communications, learning to listen, listening skills
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4 tips to writing an instant speech
Last month two clients asked us to help in this area following last minute requests for them to deliver presentations. We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading
Posted in Events, Presentations
Tagged Business development, communications, events, pitching, presentation, seminar, speech
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Be patient – not everyone is ready to buy right now!
When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading
Don’t use 50 words when 10 will do
Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
Posted in Communications, Copywriting, Direct Mail
Tagged communications, content, copywriting, direct mail
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No two services are exactly the same
They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading
Posted in Communications, Planning
Tagged communications, differentiation, Planning, positioning, services
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What is the AIDA principle and why is it important?
All communications should follow the AIDA principle. Do yours? A – Attention. You have to get the attention of your prospect before they do anything else. So look at your headline, presentation, format etc. Is it relevant? I – Interest. … Continue reading
Posted in Copywriting, Promotions & Incentives
Tagged AIDA, attention grabbing, communications, create desire, targeting
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If your ship doesn’t come in, you have to row out to meet it
Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you. What next? Well sometimes … Continue reading
Posted in Communications
Tagged action plan, Business development, communications, direct mail, email marketing, networking, Planning, targeting
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Marketing blunders
Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading
Posted in Branding, Communications, Copywriting, Planning, Research
Tagged brand image, communications, marketing blunders, Planning, reputation, research
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Are you stereotyped?
I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless
Posted in Communications, Planning
Tagged adding value, communications, Planning, positioning, stereotypes
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Don’t confuse your offer, have one clear and consistent message
Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading