- Subscribe by RSS
-
Recent Posts
- The light bulb moment – when what you offer becomes clear to your prospects!
- People buy people
- Show me you care! Dealing with post-purchase dissonance
- 11 tips for customer acquisition
- Impulse buys – what could yours be?
- Three Levels of a Product or Service
- Write an attention grabbing headline
- I hear you… but I’m not listening
- Publicise your business – 10 ways to get yourself in the limelight
- Develop a core marketing message
- Steps to successful strategic negotiation
- How can you help me? Be prepared for this question!
- Write a winning sales letter
- 10 things you really need to know about your competitors
- How to… write a great case study
Archives
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
- Advertising
- Branding
- Budgeting
- Business Development
- Collaboration
- Communications
- Copywriting
- Customer Satisfaction
- Customer Service
- Design
- Digital Marketing
- Direct Mail
- Email Marketing
- Events
- Exhibitions
- Internal Marketing
- Lead generation
- Market Development
- Marketing
- Meetings
- Negotiation
- Networking
- Personal Development
- Pitching
- Planning
- PR
- Presentations
- Promotions & Incentives
- Proposals
- Research
- Resources
- Selling
- SEO
- Social Media
- Sponsorship
- Strategy
- Technology
- Telemarketing
- Viral Marketing
- Webinars
- Websites
Tags
amiable analytical branding Business development case studies communication communications competitors copywriting customer care customer service differentiation direct mail driver email marketing events expressive focus LinkedIn mailing list marketing planning networking Opportunities personality styles pitching Planning positioning PR press release promotion promotions prospecting publicity Quick Response Codes research sales sales mistakes selling social media strategy targeting Twitter understanding customers viral marketing word-of-mouth
Tag Archives: competitors
10 things you really need to know about your competitors
Having competitors is a fact of life for most businesses; few can genuinely claim they have none – and if they do they must question why. You have to be aware of the rules of competition in your chosen markets … Continue reading
Posted in Research
Tagged competitors, research, understand the competition, understaning the competition
Leave a comment
Your competitor is all over the news – have you missed your chance?
If it makes you feel really upset when your competitor is featured in a story on the business pages of the local paper or business magazine – especially when she is commenting on an issue you know more about – … Continue reading
Throw out the rule book!
Who decided the way your industry should work? Give yourself permission to think in a different way. There are no rules so throw out the book and start to achieve more – generate new ideas and subsequently leads by allowing … Continue reading
What makes you ‘Different’ or just ‘different’?
What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading
Posted in Communications, Planning
Tagged competitors, positioning, the wow factor, usp's
Leave a comment