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Tag Archives: copywriting
Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
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10 attention-grabbing headline formulas
It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.
Posted in Copywriting
Tagged campaign success, copywriting, creative copy, headlines
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Don’t use 50 words when 10 will do
Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
Posted in Communications, Copywriting, Direct Mail
Tagged communications, content, copywriting, direct mail
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The only thing worse than being talked about…
…is not being talked about. Make sure your business makes the news by following these tips.
Posted in PR
Tagged communication, copywriting, journalists, media, press release, public relations
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Simple techniques to improve search engine ranking
Keyword optimisation is one way to improve your search engine ranking and you don’t need to be an expert to make some simple improvements on your use of keywords. You need to strike a balance between finding keyword search phrases … Continue reading
Posted in Copywriting, SEO, Websites
Tagged copywriting, keyword optimisation, SEO, web content, writing for the web
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7 steps to kick-start your PR
Step 1 – determine your target. Make a list of all the publications in your target market area. Look at newspapers, trade magazines, local newsletters etc. If you are interested in broadcast, also list local radio stations and television channels. … Continue reading
Marketing power words – 14 most powerful words in marketing!
What are the most powerful and effective words in marketing? Interestingly, “sale” isn’t one of them.
Posted in Copywriting
Tagged copywriting, effective titles, marketing copy, words to use in headlines
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Translate your features to customer benefits
Have you ever thought “so what” when somebody is telling you why their product or service is so amazing? This isn’t uncommon because most people just tell you the features of their product or service. In marketing we have a … Continue reading
Posted in Communications, Copywriting, Selling
Tagged copywriting, customer benefits, features and benefits, product features, selling
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Find out if your product or service is weak…
A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading
Posted in Advertising, Planning
Tagged Advertising, communications, copywriting, Planning, straplines, titles
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Raise your profile
Reputation is everything! Think about the last time you went to purchase a new product or service. How did you decide what to buy? If you’re like most people, you went with a brand or organisation that had a good … Continue reading