- Subscribe by RSS
-
Recent Posts
- Three Levels of a Product or Service
- Write an attention grabbing headline
- I hear you… but I’m not listening
- Publicise your business – 10 ways to get yourself in the limelight
- Develop a core marketing message
- Steps to successful strategic negotiation
- How can you help me? Be prepared for this question!
- Write a winning sales letter
- 10 things you really need to know about your competitors
- How to… write a great case study
- Economising your marketing spend the Guerrilla way
- Cross-selling: the ace up your sleeve?
- 4 tips to writing an instant speech
- 8 tips for marketing a start-up business
- Getting the subject line right in your email campaigns
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
- Advertising
- Branding
- Budgeting
- Business Development
- Collaboration
- Communications
- Copywriting
- Customer Satisfaction
- Customer Service
- Design
- Digital Marketing
- Direct Mail
- Email Marketing
- Events
- Exhibitions
- Internal Marketing
- Lead generation
- Market Development
- Marketing
- Meetings
- Negotiation
- Networking
- Personal Development
- Pitching
- Planning
- PR
- Presentations
- Promotions & Incentives
- Proposals
- Research
- Resources
- Selling
- SEO
- Social Media
- Sponsorship
- Strategy
- Technology
- Telemarketing
- Viral Marketing
- Webinars
- Websites
Tags
amiable analytical branding Business development communication communications competitors copywriting customer care customer service differentiation direct mail driver email marketing events expressive Facebook focus LinkedIn mailing list marketing planning networking Opportunities personality styles pitching Planning positioning PR press release promotion promotions prospecting publicity Quick Response Codes research sales sales mistakes selling social media strategy targeting Twitter understanding customers viral marketing word-of-mouth
Tag Archives: direct mail
Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
Leave a comment
Write a winning sales letter
Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers. Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading
Posted in Copywriting, Direct Mail
Tagged Business development, data, direct mail, lists, targeting, writing sales letters
Leave a comment
Be patient – not everyone is ready to buy right now!
When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading
Don’t use 50 words when 10 will do
Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
Posted in Communications, Copywriting, Direct Mail
Tagged communications, content, copywriting, direct mail
Leave a comment
If your ship doesn’t come in, you have to row out to meet it
Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you. What next? Well sometimes … Continue reading
Posted in Communications
Tagged action plan, Business development, communications, direct mail, email marketing, networking, Planning, targeting
Leave a comment
Get your prospect approach communication right
The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading
As postage costs rise today, should you continue to send letters?
Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter. As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading
Posted in Communications, Direct Mail
Tagged communication, direct mail, marketing letters, postage costs, prospecting, research
Leave a comment
If people want to unsubscribe, let them…
This is a bit of a ranting post but it does carry a valid message. Respect people’s privacy and don’t assume that because you’re sending something they want to receive it!