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Tag Archives: pitching
How can you help me? Be prepared for this question!
Anyone who does business development activities needs to be prepared for a prospect asking them this question. I’m not trying to point out the obvious but seriously if you are asked this question do not launch into a list of … Continue reading
Posted in Business Development
Tagged Business development, pitching, Planning, preparation, sales, understanding customers
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4 tips to writing an instant speech
Last month two clients asked us to help in this area following last minute requests for them to deliver presentations. We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading
Posted in Events, Presentations
Tagged Business development, communications, events, pitching, presentation, seminar, speech
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There is something to be said for just being ‘good enough’
Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading
Posted in Business Development, Customer Satisfaction, Pitching, Proposals
Tagged customer research, needs matching, pitching, proposals
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Eeny, meeny, miny, moe – I’ll have that one..
How do you make your prospects choose you above your competitors? What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading