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Tag Archives: positioning
Are you an entreprenuer?
As more and more people class themselves as entrepreneurs, more and more opinions and controversy appears around this topic. At one point it was up to others to “name” the entrepreneurs, it wasn’t acceptable (and still isn’t in some circles) … Continue reading
Posted in Personal Development
Tagged business success, character attributes, entrepreneur, positioning
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No two services are exactly the same
They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading
Posted in Communications, Planning
Tagged communications, differentiation, Planning, positioning, services
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Your profession is stereotyped
Almost every well-known service suffers from a well-known stereotype. Accountants are humourless. Lawyers are greedy. Collections agencies are bullies. Doctors keep you waiting. I could go on but the stereotype of your service is the first thing that your prospect … Continue reading
Are you stereotyped?
I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless
Posted in Communications, Planning
Tagged adding value, communications, Planning, positioning, stereotypes
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Perception IS reality…
How do you think your customers or prospects see you? Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted. Therefore, I … Continue reading
Posted in Communications
Tagged Business development, comparing suppliers, customer care, positioning
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If you can’t change it, then use it to your advantage
We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive on our part. It’s not that simple really. You … Continue reading
Do the hardest things well
If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading
The power of one
Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading
Sometimes it doesn’t all add up – why don’t your customers behave “normally”?!
We expect clients and customers to be reasonable and practical – to weigh up all the features and benefits of our product or service, evaluate that against our competitors, and then make a calculated and rational choice. This isn’t always … Continue reading
What makes you ‘Different’ or just ‘different’?
What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading
Posted in Communications, Planning
Tagged competitors, positioning, the wow factor, usp's
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