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Tag Archives: PR
Publicise your business – 10 ways to get yourself in the limelight
Here are ten ways that you can start to generate publicity for your company, which not only helps to position you as an expert in your chosen field(s) but also helps to keep you in the limelight ahead of your … Continue reading
Develop a core marketing message
Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading
Posted in Branding, Planning
Tagged branding, marketing message, Planning, PR, promotion
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Your competitor is all over the news – have you missed your chance?
If it makes you feel really upset when your competitor is featured in a story on the business pages of the local paper or business magazine – especially when she is commenting on an issue you know more about – … Continue reading
7 steps to kick-start your PR
Step 1 – determine your target. Make a list of all the publications in your target market area. Look at newspapers, trade magazines, local newsletters etc. If you are interested in broadcast, also list local radio stations and television channels. … Continue reading
The squeaky wheel gets more business
We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading
9 ways to win media coverage without news
In a nutshell you create news! Run a survey. Choose a topic that you’d like to be associated with, that’s timely and not too controversial. Design the questions to get you the news you want and think about your sample … Continue reading
Raise your profile
Reputation is everything! Think about the last time you went to purchase a new product or service. How did you decide what to buy? If you’re like most people, you went with a brand or organisation that had a good … Continue reading
Everybody’s Talkin’ – free tools to monitor what’s being said about you online
Before you start actively blogging or using social media for your business, it’s important to put some measures in place so that you can monitor mentions of your company and your brands. This ensures that you can stay on top … Continue reading
Posted in Communications
Tagged alerts, branding, google alerts, monitoring, PR, tweetbeep
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