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Tag Archives: prospecting
Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
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Common Sales Mistakes – Part 4 of 6
Be sure to take notes so you can refer back to important information Probably one of the simplest things, yet one which many people fail to do. You should be taking notes during any conversation with a prospect; noting down … Continue reading
As postage costs rise today, should you continue to send letters?
Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter. As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading
Posted in Communications, Direct Mail
Tagged communication, direct mail, marketing letters, postage costs, prospecting, research
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