- Subscribe by RSS
-
Recent Posts
- The light bulb moment – when what you offer becomes clear to your prospects!
- People buy people
- Show me you care! Dealing with post-purchase dissonance
- 11 tips for customer acquisition
- Impulse buys – what could yours be?
- Three Levels of a Product or Service
- Write an attention grabbing headline
- I hear you… but I’m not listening
- Publicise your business – 10 ways to get yourself in the limelight
- Develop a core marketing message
- Steps to successful strategic negotiation
- How can you help me? Be prepared for this question!
- Write a winning sales letter
- 10 things you really need to know about your competitors
- How to… write a great case study
Archives
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
- Advertising
- Branding
- Budgeting
- Business Development
- Collaboration
- Communications
- Copywriting
- Customer Satisfaction
- Customer Service
- Design
- Digital Marketing
- Direct Mail
- Email Marketing
- Events
- Exhibitions
- Internal Marketing
- Lead generation
- Market Development
- Marketing
- Meetings
- Negotiation
- Networking
- Personal Development
- Pitching
- Planning
- PR
- Presentations
- Promotions & Incentives
- Proposals
- Research
- Resources
- Selling
- SEO
- Social Media
- Sponsorship
- Strategy
- Technology
- Telemarketing
- Viral Marketing
- Webinars
- Websites
Tags
amiable analytical branding Business development case studies communication communications competitors copywriting customer care customer service differentiation direct mail driver email marketing events expressive focus LinkedIn mailing list marketing planning networking Opportunities personality styles pitching Planning positioning PR press release promotion promotions prospecting publicity Quick Response Codes research sales sales mistakes selling social media strategy targeting Twitter understanding customers viral marketing word-of-mouth
Tag Archives: selling
Steps to successful strategic negotiation
There are six strategic steps that are essential for effective negotiation. You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading
Posted in Business Development, Negotiation, Selling
Tagged negotiation, selling, strategy
Leave a comment
Top 10 sales mistakes and how to avoid them – part 2
After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.
Top 10 sales mistakes and how to avoid them – part 1
I’ve just spent some time looking around various websites on this topic and it seems that the following are the most common mistakes that salespeople make.
Netotiation, negotiation, negotiation
In a previous post we discussed steps to strategic negotiation, here we simply give you some areas of potential negotiation to consider. Think about your business, your customers and your products and / or services. What are you prepared to … Continue reading
Role playing really works
You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this. It will … Continue reading
Write a great sales proposal
Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face
Posted in Copywriting, Proposals, Selling
Tagged sales proposal tips, selling, write a great sales proposal
Leave a comment
Eeny, meeny, miny, moe – I’ll have that one..
How do you make your prospects choose you above your competitors? What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading
Translate your features to customer benefits
Have you ever thought “so what” when somebody is telling you why their product or service is so amazing? This isn’t uncommon because most people just tell you the features of their product or service. In marketing we have a … Continue reading
Posted in Communications, Copywriting, Selling
Tagged copywriting, customer benefits, features and benefits, product features, selling
Leave a comment
A butterfly named Roger
This is a story written by Harry Beckwith, a services marketing guru, about how one man’s exceptional customer service led to much greater things.