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Tag Archives: strategy
Steps to successful strategic negotiation
There are six strategic steps that are essential for effective negotiation. You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading
Posted in Business Development, Negotiation, Selling
Tagged negotiation, selling, strategy
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What will you do with the last few months of 2012?
There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading
The power of one
Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading
What is strategy?
We are often asked to define what we mean as strategy. It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.
Explore the best way to grow your business with Ansoff’s Matrix
Ansoff’s Matrix was first published in the Harvard Business Review in 1957. Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.
Positioning yourself in the market
We work with many clients who assumed they were positioned at a certain level in their chosen markets. However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading
Promotional domain names
Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy. If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading
Posted in Websites
Tagged communications campaign, domain names, marketing planning, promotional domains, strategy
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