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Tag Archives: targeting
Write a winning sales letter
Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers. Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading
Posted in Copywriting, Direct Mail
Tagged Business development, data, direct mail, lists, targeting, writing sales letters
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Be patient – not everyone is ready to buy right now!
When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading
Struggling to get in front of your target markets?
Consider sponsorship. I don’t mean the high profile TV ad type of sponsorship (unless of course you have the budget and it works for you), I mean sponsor an event that they are likely to attend where your brand can … Continue reading
What is the AIDA principle and why is it important?
All communications should follow the AIDA principle. Do yours? A – Attention. You have to get the attention of your prospect before they do anything else. So look at your headline, presentation, format etc. Is it relevant? I – Interest. … Continue reading
Posted in Copywriting, Promotions & Incentives
Tagged AIDA, attention grabbing, communications, create desire, targeting
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If your ship doesn’t come in, you have to row out to meet it
Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you. What next? Well sometimes … Continue reading
Posted in Communications
Tagged action plan, Business development, communications, direct mail, email marketing, networking, Planning, targeting
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Sometimes it doesn’t all add up – why don’t your customers behave “normally”?!
We expect clients and customers to be reasonable and practical – to weigh up all the features and benefits of our product or service, evaluate that against our competitors, and then make a calculated and rational choice. This isn’t always … Continue reading
How current is your market knowledge?
Think about the type of people you are trying to sell to. Do you know what is going on in their world? Do you understand what is important to them and what worries they have right now? Are you familiar … Continue reading
Webinars – the basics
Webinars have been around for at least ten years now and have advanced from the “dubious” dial-up connection, where people were unsure how much it would cost them to attend once call changes etc had been applied, to today’s very … Continue reading
Crafting an effective offer
A good offer can make all of the difference in the world in the overall results of your direct marketing. In order to craft these highly effective offers, here are the elements that can be used in the thinking that … Continue reading
Posted in Copywriting, Promotions & Incentives
Tagged crafting your offer, incentive, promotion, targeting
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Make promotional products work
You can spend a lot of money on promotional products. If they are relevant they can be very effective. But, some people don’t put much thought into the type of products their target audience and customers would use so they … Continue reading
Posted in Promotions & Incentives
Tagged customers, promotional gifts, promotional products, targeting
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